Notes on design.

What a social media style set consists of: visual strategy, templates, content guidelines, who works with it and how to check the result.

Clients ask to “make it look nice”, but what they need is a site that brings in leads. UI vs UX in plain words, plus a 5-minute check for your site.

The brief questions about mood, fonts and sites you like are the moodboard. Why this section matters to the client.

Three CTA banner layouts for a long-term client, reading order from large to small, and why long copy on a small banner doesn’t work.