Service

Brand & identity.

Logos, visual systems and the full set of collateral that make a business recognisable in a second.

What it is

Brand identity is the visual system that makes a business recognisable and consistent everywhere it appears. I design logos and wordmarks, colour and type systems, and the applied collateral — stationery, packaging, signage and social templates — that carry the mark into the real world. The work starts from a single brand idea and applies it with restraint, so the identity feels considered, distinctive and durable rather than decorative.

Who it's for

For new ventures that need a first identity and for established businesses ready to look as professional as they are — IT vendors, professional-services firms, retail and personal practices such as coaching. Suited to owners who want one coherent system rather than a one-off logo.

Process
01
Brand discovery
We clarify positioning, audience and the one idea the identity must express.
02
Logo & core mark
Concepts for the logo or wordmark, refined to a single confident direction.
03
Visual system
Colour, type, layout and imagery rules that hold the brand together.
04
Applications & guidelines
Stationery, packaging or social templates plus a concise usage guide.
Deliverables
Logo / wordmarkColour systemTypographyStationerySocial templatesBrand guidelines

FAQ

How much does a logo cost?

Every identity is quoted individually — the honest range is wide, because scope varies from a single mark to a full system with collateral and guidelines. What drives the price: the number of concepts, applications and the timeline. Send a short brief and you'll get a fixed quote — free, with no obligation.

What is included in a brand identity?

A typical project includes a primary logo or wordmark, a colour and type system, and a starter set of applications — stationery, social templates and, where relevant, packaging or signage — plus a concise usage guide. Scope is agreed per brief, so you only commission the parts your business actually needs.

Do you also design the website?

Yes. Identity and web design are often combined so the brand is consistent from logo to live site — as in the Makhsimov & Co. project, which extended a website into a wordmark and merch. You can commission them together or in sequence.

Will I get editable source files?

Yes. You receive the logo in vector and export formats, the colour and type specifications, and the application templates, so your team can use and extend the identity confidently after handoff.