43 creatives for one car-service centre — a Yandex Maps showcase, stories and a promo banner built as one advertising system rather than a stack of unrelated banners.
01Challenge
Planeta Zhelezyaka is a car-service centre in north Moscow: a parts shop with 250,000+ items in stock, mechanical and body shops, tyre fitting, a car wash — and a café with a kids’ corner overlooking the workshop. The brief was to dress the company’s Yandex Maps listing.
The brief listed sixteen advantages and eight service lines with prices. Treat each as just another nice picture and the listing turns into a collage of styles. The job was for anyone scrolling the showcase to see one service, not a dozen.
02Visual Direction
The system grew out of the brand’s own character: black, signature yellow and white; the geometry of the logo, diagonals, high-contrast bars and stripes that echo road-hazard markings. Type is Unbounded in three weights — wide and dense enough to read on a tiny showcase thumbnail.
The logo got a light correction so it holds together at small sizes, and separate rules for generating and grading images make photos from different sources look like one series.
Every banner stands on its own — the series reads as one.
03Solution
The hardest part was keeping the material from splintering into many designs. Each message got its own image — urgent repair: motion; body shop: the car and its restoration; servicing: oil and filters; tyres: real work on a wheel; café: the interior and waiting area.
Composition, colour and type stay shared: the logo always top-left, the headline on a yellow bar, the price large in white, hazard stripes along the bottom.
04Applications
Seventeen 1080×1080 cards for the Yandex Maps showcase: advantages, prices for key services, the café and the 4.9 rating from 4,656 reviews.
05Applications
The system carried on into stories: 14 covers and 12 information stories, so individual sections — Offers, Our advantages, Servicing, Body shop, Tyres, Auto electrics, Car wash — can be assembled into full themed series. Long price lists from the brief were broken into short lines: in stories people scan, they don’t read.
06Outcome
The client received 43 creatives — a promo banner, the showcase and stories — working as one advertising system: each message stands alone, together they build a recognisable brand.
A new offer or service now takes an hour, not a new design: the layout, bars and image rules are already in place.