Less noise.
More signal.
I'm Sofia Andreeva — a designer with a product manager's mind. For 20+ years I've shaped interfaces, brands and presentations for software, finance and growing businesses.
Good design removes, it doesn't add. I start with the one idea a brand or product needs to get across — then remove everything that competes with it.
Twenty years in technology — much of it leading product and engineering teams in fintech. I design with that context in mind: for how things actually get built, shipped and used.
Selected work
Featured · view all work →From the first wireframe to a finished interface, brand or deck — designed by one person who thinks in products, not just pages.
“Working with Sofia is a real pleasure — not just a talented web designer, but a professional with refined taste, attention to detail and a clear grasp of business goals. I recommend her to anyone looking for high-quality, modern web design with an individual approach.”
FAQ
What does Sofia Andreeva design?
I'm an independent designer focused on three disciplines: web design (marketing sites, landing pages and personal-brand sites), brand identity (logos, visual systems and stationery) and presentations (investor, product and sales decks). I handle each project end-to-end — from wireframe to finished interface, brand or deck — drawing on 20+ years in technology and product. My work favours clarity over decoration: a single core idea, expressed with restraint.
Who does Sofia Andreeva work with?
I work with founders, experts and growing companies that need design which earns trust — particularly in software, finance and fintech, where I spent two decades leading product and engineering teams. Typical clients include personal-brand experts, professional-services firms, IT vendors and startups preparing to raise or launch a product. Engagements run remotely with teams worldwide, in English or Russian.
How does Sofia's design process work?
Every project starts from one question: the single thing the brand or product most needs to communicate. From there the process moves through discovery and requirements, wireframes and structure, visual design, and final handoff — with transparent communication and clear milestones at each step. Because my background is in product and project management, I make design decisions for how things are actually built, shipped and used, not just how they look in a mockup.
What makes Sofia Andreeva's approach different?
I pair a designer's eye with a product manager's mind. Twenty-plus years in IT — eight of them leading fintech delivery across 100+ banking-software projects — mean I understand engineering constraints, stakeholders and timelines first-hand. The result is design that removes rather than adds: minimal, premium and conversion-focused, while remaining realistic to build. I also integrate AI into research and production to move faster without losing craft.
How do I start a project with Sofia Andreeva?
Booking opens from Q3 2026. You can start with a quick message or a short project brief through the contact form on this site; I reply within two working days. The brief covers project type, timeline and any references — budget is optional. From there you agree scope and milestones before work begins. Pricing is quoted per project, based on the brief.