Less noise.
More signal.
I'm Sofia Andreeva — a designer with a product manager's mind. For 20+ years I've shaped interfaces, brands and presentations for software, finance and growing businesses.
Good design removes, it doesn't add. I start with the one idea a brand or product needs to get across — then remove everything that competes with it.
Twenty years in technology — much of it leading product and engineering teams in fintech. I design with that context in mind: for how things actually get built, shipped and used.
Selected work
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A year-long programme for Russian and English speakers — from the alphabet to everyday conversation. I run it end to end: methodology, UX, visual design, content and launch.
From the first wireframe to a finished interface, brand or deck — designed by one person who thinks in products, not just pages.
“Working with Sofia is a real pleasure — not just a talented web designer, but a professional with refined taste, attention to detail and a clear grasp of business goals.”
“Sofia made the entire website process incredibly smooth! It is so refreshing to work with a web designer who truly understands the client’s vision and embodies real professionalism.”
“What makes Sofia especially remarkable is her integrity. Even under very tight time constraints, she delivered on time with impressive efficiency and care.”
FAQ
What does Sofia design?
I'm an independent designer focused on three disciplines: web design (marketing sites, landing pages and personal-brand sites), brand identity (logos, visual systems and stationery) and presentations (investor, product and sales decks). I handle each project end-to-end — from wireframe to finished interface, brand or deck — drawing on 20+ years in technology and product. My work favours clarity over decoration: a single core idea, expressed with restraint.
Who does Sofia Andreeva work with?
I work with founders, experts and growing companies that need design which earns trust — particularly in software, finance and fintech, where I spent two decades leading product and engineering teams. Typical clients include personal-brand experts, professional-services firms, IT vendors and startups preparing to raise or launch a product. Engagements run remotely with teams worldwide, in English or Russian.
How does Sofia's design process work?
Every project starts from one question: the single thing the brand or product most needs to communicate. From there the process moves through discovery and requirements, wireframes and structure, visual design, and final handoff — with transparent communication and clear milestones at each step. Because my background is in product and project management, I make design decisions for how things are actually built, shipped and used, not just how they look in a mockup.
What makes Sofia Andreeva's approach different?
I pair a designer's eye with a product manager's mind. Twenty-plus years in IT — eight of them leading fintech delivery across 100+ banking-software projects — mean I understand engineering constraints, stakeholders and timelines first-hand. The result is design that removes rather than adds: minimal, premium and conversion-focused, while remaining realistic to build. I also integrate AI into research and production to move faster without losing craft.
How do I start a project with Sofia Andreeva?
Booking is open. You can start with a quick message or a short project brief through the contact form on this site; I reply within two working days. The brief covers project type, timeline and any references — budget is optional. From there you agree scope and milestones before work begins. Pricing is quoted per project, based on the brief.