Brand identity for an IT-equipment supplier — a custom D+W monogram in deep blue, built to stay relevant as the business evolved over years.
01Challenge
D-Wise supplies IT equipment for data centers, corporate infrastructure and offices. When the project began the business barely existed — there was a name, a clear audience and real expertise with large corporate clients, but no visual system to build on.
The first task was a logo and the core corporate materials needed to launch. From the start the goal was bigger than a small-company mark: a system that would hold up equally well on proposals, tenders, trade-show stands and every later marketing touchpoint.
02Research
The name D-Wise, proposed by the founder, works on two levels: Wise signals experience and considered decisions, while in Russian it reads close to «device» — tying the brand directly to technology and hardware.
Early exploration tried literal device and tech symbols, but they quickly lost distinctiveness and felt tied to specific products. The direction shifted to a concise mark built from the letters D and W — recognisable, with no obvious industry cliché.
Not a picture of hardware — a mark that's memorable through simplicity.
03Solution
The logo pairs a custom symbol with a clean wordmark. Without a literal metaphor it stays easy to recognise — and, years on, still sparks different associations among clients and partners, which only makes it more memorable than literal hardware imagery.
04Visual Direction
Deep blue anchors the system. At launch it was one of the most trusted signals of reliability, honesty and technical expertise in IT. The identity is built on #115393 and its gradient variations, still used across the company's materials today.
Montserrat carries the typography — its geometric forms echo the logo and stay highly legible, giving digital and print a single voice.
05Outcome
The brief was a brand with room to grow. Originally the company focused on IT-infrastructure administration; later it pivoted to equipment supply and closed the admin arm entirely — yet the identity never needed a redesign, proving the value of an industry-neutral system.
On that foundation came business cards, stationery, calendars, notebooks, branded pens, packaging, tape and more — and the original static site grew into a full OpenCart store as online sales expanded.